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Instagram-mainonta

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Instagram on maailman toiseksi suurin sosiaalisen median alusta 2 miljardilla käyttäjällä. Meta, joka omistaa myös muun muassa Facebookin ja WhatsAppin, omistaa myös Instagramin.

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Kenen kannattaa mainostaa Instagramissa?

Instagram-mainonta sopii lähes kaikille yrityksille. Moni yritys mieltää, että Instagram-mainonta sopii ainoastaan B2C-myyntiin, eli kuluttajamyyntiin, mutta myös B2B-yrityksissä ovat töissä ihmiset ja nämä ihmiset käyttävät enemmän tai vähemmän Facebookkia siinä missä muutkin.

B2C- ja B2B-mainonnassa on kuitenkin eroja, joten kanavia käytetään eri taktiikalla. B2B-mainonnassa Instagramia käytetään yleensä yhdessä muutaman muun kanavan kanssa yleisön rakentamiseen ja kun asiakasta viedään eteenpäin esimerkiksi liidien keruuseen, käytetään mielummin ammatillista kanavaa kuten LinkedIn.

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Miksi Instagram-mainonta toimii?

Instagram on loistava kanava mainostukseen, koska kanavalla on niin iso määrä käyttäjiä.

Tämän lisäksi Instagramissa näet yhden kuvan, videon tai karusellin kerrallaan, joten hyvällä mainos voi ottaa yleisön huomion helpommin, kuin monella muulla kanavalla.

Instagram-mainonta on myös suhteellisen edullista (niin kauan kun sitä ajetaan Meta Ad Managerista, ei Instagram sovelluksesta), sillä on paljon ostopäätöksiä tekeviä käyttäjiä, joten se sopii loistavasti kuluttaja- sekä yritysmyyntiin.

Mainonta on myyntiä ja samoin kuin myynnissä, on tehtävä paljon kontakteja, jotta löydetään asiakkaita. Erona kuitenkin se, että mainonnassa määrät ovat satoja kertoja enemmän.

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Mitä Instagram-mainonta maksaa?

Keskiarvohinta Instagram-mainonnassa on suunnilleen sama kuin Facebook-mainoksissa, eli n. 1€ per klikkaus, mutta tuo hinta heittelee suuresti eri alojen välillä.

Sinä kuitenkin päätät itse minkä verran laittaa Instagram-mainontaan kuukaudessa.

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Paljonko varata budjettia Instagramissa mainostamiseen?

Tämä riippuu siitä, että onko kyseessä kuluttajamyynti (B2C) vai yritysmyynti (B2B). Yritysmyynnissä puhutaan yleisesti suuremmista kauppasummista ja tämä ylensä vaatii koko ostoketjun kohderyhmälle markkinoimisen, joten budjetti on yleensä jonkin verran isompi.

Mutta todellisuudessa Instagram-mainonta on kuitenkin edullista verrattuna esimerkiksi LinkedIn-mainontaan tai perinteiseen lehtimainontaan ja se tavoittaa hyvin laajan yleisön.

Pienyritys voi aloittaa mainostamisen, mikäli itse tekee työt, jo n. 100€ kuukausibudjetilla. Suosittelen kuitenkin yrityksille, joilla on mahdollisuus investoida, +250€ kuukausibudjettia ja siitä sitten nostaa kun mainokset menestyvät.

En myöskään suosittele koskaan käyttämään vain yhtä kanavaa, vaan rakennan asiakkailleni mainontajärjestelmän, joka käyttää hyväksi montaa eri kanavaa, jossa asiakas liikkuu, koska mainonta ja markkinointi on suureksi osaksi sitä, että muistutetaan asiakasta. Alle 1 % asiakkaista ostavat tuotteen / palvelun ensimmäisen mainoksen jälkeen.

Kun tehdään monikanavamainontaa lähtee budjetti yleensä noin 1500 eurosta ja sitä nostetaan sitä mukaan mitä nopeammin halutaan tuloksia tai mitä paremmin mainokset menestyy.

On kuitenkin hyvä tiedostaa, että alkuun tehdään paljon testejä, kunnes löydetään mikä toimii ja mikä ei, joka tarkoittaa yleensä sitä että ensimmäiset 1 - 2 kuukautta opetellaan. A/B testaus jatkuu tämänkin jälkeen, mutta yleensä tämän jälkeen ollaan jo löydetty mainoksia jotka toimii.

Kun tiedetään, että mainokset toimii on myös helpompi investoida lisää budjettia mainontaan.

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Kuinka tehostaa Instagram-mainontaa

Yrityksen ei kannata laittaa kaikkia rahoja yhteen paikkaan, vaan mainostaa strategisesti käyttäen useita kanavia yhden yhteistavoitteen saavuttamiseksi.

Instagram-mainonta, sekä muu mainonta tehostuu, kun niitä käytetään osana yhteistä mainossuunnittelmaa.

Monesti Facebookkia ja Instagramia käytetään tunnettuuden luomiseen B2B-mainonnassa, koska LinkedIn-mainonta on liian kallista yksinään. Näin saadaa laskeutumissivuille kiinnostuneita ja pikku hiljaa saatetaan yleisöä ja harvnnetaan yleisöä jotka ei oikeasti ole kiinnostuneita ja viedään yleisö joka oikeasti on kiinnostunut, lähemmäksi myyntiä.

Myöhemmissä vaiheissa voidaan ottaa LinkedIn-mainonta mukaan, kun on iso yleisömäärä saatu laskeutumissivuille. LinkedInin kohdennus on ylivoimainen yritysmyyntiin, joten sitä voidaan hyväksikäyttää validoimaan yleisöä.

Nuorille suunnatussa mainonnassa taas TikTok on myös hyvä alustta lisätä mainontajärjestelmään yhdeksi palaseksi.

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Instagram-mainonnan mainosmuodot

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Apua Instagram-mainontaan?

Mikäli teillä on tarvetta Instagram-mainontaan ja yleisesti digimarkkinointiin, ja haluaisitte apua mainontatyöhön, voin olla avuksi. Alta löydät napin, joka vie sinut yhteydenottolomakkeeseen, johon voit jättää tietosi ja hieman tietoa millainen onglma teillä on, niin palaan seuraavana arkipäivänä asiaan.

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Kuinka autan sinua ja yritystäsi?

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Aina kattavien digitaalisten markkinointistrategioiden kehittämisestä yksittäisten kampanjoiden toteuttamiseen, teen kanssasi yhteistyötä luodakseni räätälöityjä ratkaisuja, jotka sopivat juuri sinun tarpeisiisi ja budjettiisi.

Näin autan sinua kasvattamaan liikennettä, lisäämään konversioita ja kasvattamaan liiketoimintaasi.

Tehdään yhteistyötä ja nostetaan digitaalinen markkinointisi seuraavalle tasolle.

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Miksi palkata digimarkkinointikonsultti?

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Mitä hyötyä on digitaalisen markkinoinnin freelancerin / konsultin palkkaamisesta työntekijän tai mainostoimiston palkkaamisen sijaan?

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Kustannussäästöt:

Freelancerin palkkaaminen on kustannustehokkaampi vaihtoehto kuin kokoaikaisen työntekijän palkkaaminen, koska maksat vain tarvitsemistasi palveluista tai projekteista.Veloitan tunti-, päivä- tai projektikohtaisesti, joten voit mukauttaa budjettia ja työmäärää sen mukaan.

Freelancerit veloittavat vähemmän kuin markkinointi- ja mainostoimistot, mikä tekee freelancereista kustannustehokkaan vaihtoehdon yrityksille, joiden budjetti on rajallinen.

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Joustavuus:

Freelancerit voivat toimia joustavammin kuin työntekijät, sillä he voivat työskennellä projektikohtaisesti ja heidät voidaan palkata lyhytaikaisiin tai pitkäaikaisiin tehtäviin. Tämä voi olla erityisen hyödyllistä yrityksille, joiden työmäärä vaihtelee tai joiden markkinointitarpeet ovat kausiluonteisia.

Freelancerit ovat markkinointitoimistoja joustavampia työaikojen, projektin aikataulun ja laajuuden suhteen. He voivat työskennellä projekti- tai tuntiperusteisesti, jolloin yritykset voivat mukauttaa markkinointitoimiaan tarpeidensa mukaan.

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Erikoisosaaminen:

Freelancereilla on usein erikoisosaamista ja asiantuntemusta tietyillä digitaalisen markkinoinnin osa-alueilla, kuten hakukoneoptimoinnissa, sosiaalisessa mediassa tai PPC-mainonnassa. Freelancerin palkkaaminen voi antaa sinulle mahdollisuuden hyödyntää tätä erityisosaamista ja kokemusta ilman, että sinun tarvitsee investoida koulutukseen tai palkata lisää työntekijöitä.

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Henkilökohtaista palvelua:

Toisin kuin markkinointitoimistot, freelancerit työskentelevät yleensä rajoitetun asiakasmäärän kanssa, minkä ansiosta he voivat tarjota henkilökohtaista huomiota ja keskittyä kunkin asiakkaan erityistarpeisiin.

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Viestintä:

Freelancerit ovat yleensä helpommin lähestyttäviä ja heidän kanssaan on helpompi kommunikoida kuin markkinointitoimistojen kanssa. He vastaavat usein paremmin sähköposteihin, puheluihin ja muihin yhteydenottoihin, mikä tekee prosessista sujuvamman ja tehokkaamman.

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Pienempi riski:

Freelancerin palkkaaminen on pienempi riski kuin työntekijän palkkaaminen, sillä voit testata hänen taitojaan ja sopivuuttaan yritykseesi pienemmällä projektilla ennen kuin sitoudut pidempiaikaiseen suhteeseen.

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Tuoreet näkökulmat:

Freelancerit tuovat uusia näkökulmia ja ideoita sinun digitaaliseen markkinointiisi. Heillä on kokemusta työskentelystä erilaisten asiakkaiden ja toimialojen kanssa, ja he pystyvät tarjoamaan näkemyksiä ja strategioita, joita et ehkä ole aiemmin ottanut huomioon.

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